CA Wildfires: NBC Universal Fundraising Drive Press Release

November 21, 2008

Nov. 20 — NBC Universal is sponsoring fundraising drives from Nov. 21 through Nov. 23 to encourage residents to donate to the American Red Cross Disaster Relief Fund. The Fund helps thousands of disaster victims across the country each year, including victims of the recent Southern California wildfires that destroyed entire neighborhoods this week.

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Residents can drive through and drop off their donations (checks, cash or credit cards) from 9 a.m. to 7 p.m. on Friday, Nov. 21, and from 8 a.m. to 4 p.m. on Sat., Nov. 22 and 23 at the following sites to be staffed by Red Cross volunteers:

Mission College – 13356 Eldridge Ave, Sylmar CA
Cal State Northridge University – 18111 Nordhoff St., Northridge CA
Dodger Stadium – 1000 Elysian Park Avenue, Los Angeles CA

During the Nov. 14 weekend, mandatory evacuations in the Sylmar area caused nearly 900 people to seek refuge at four Red Cross shelters. More than 8,000 meals and snacks were served at the shelters and to the first responders at the fire scenes. When the shelters close, the Red Cross continues its commitment to disaster-affected residents by helping them develop a plan to get them back on their feet.

The Disaster Relief Fund enables the Red Cross to provide shelter, food, counseling and other assistance to victims of disasters. The American Red Cross honors donor intent. If you wish to designate your donation to a specific disaster please do so at the time of your donation by either contacting 1-800-REDCROSS or http://www.redcrossla.org.

Use your mobile phone to make a donation
Subscribers of participating wireless carriers can donate $5 to American Red Cross disaster relief efforts simply by text messaging the keyword “GIVE” to “2HELP” (24357). Donations will appear on customers’ monthly bills or be debited from a prepaid account balance. Standard text messaging rates apply. Participating Carriers: Alltel, AT&T, Sprint-Nextel, T-Mobile, U.S. Cellular, Verizon Wireless

The NBC Universal television and radio outlets include KNBC4, KVEA52, KWHY22, KIIS FM 102.7, STAR 98.7 FM, HOT 100.3 FM, and KLAC 570 AM.


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